Case Study

Case Study

Overview

 

 

For 5 years, I directed, concepted, designed and developed FoxRacing’s Digital Marketing efforts, during which time we more than quadrupled our monthly traffic, increased Ecommerce revenue over 900%, won multiple industry awards for content as well as design, and firmly established Fox within the entire Action Sports/Youth Lifestyle community.

 

FoxGirls.com

 

Summary

 

Showing the breadth of the our Girls Fashion line, we created an exploratory world of expertly crafted outfits that users could dive into.  Featuring full-screen, expanded views to give a better sense of the textures, colors and fits.

 

 

 

 

 

results

 

Nearly 70,000 visits in the first 2 weeks.

 

An average of 8.5 outfits were viewed per visit.

 

4.5 minutes per visit on average.

 

 

 

 

FoxShop.com

 

Summary

 

We conducted a massive overhaul of our consumer ecommerce in 2007 that would ultimately provide more flexibility and freedom in design, allowing us to incorporate more lifestlye and editorial content within our shopping pages - combining the marketing content our audience loved with the shopping experience they deserved.

 

 

 

 

 

results

 

900% growth in online revenue.

20% increase in avg. purchase size.

2% higher conversion rate.

3+ additional minutes per avg. visit.

 

 

 

 

 

FoxEyewear.com

 

Summary

 

With a wealth of incredible images from the photo shoot, we concepted a site that allowed the use of as many shots as possible, by basing the navigation of the site around a gallery of images, which allowed the user to see the different styles, and colorways.

 

 

results

 

Over 500,000 impressions in 6 seasonal launches.

 

Over 10,000 pairs of eyewear sold.

 

 

 

 

FoxFootwear.com

 

Summary

 

Continuing our mission to put the product first, FoxFootwear.com featured an extensive rundown of each kick - featuring the technology behind each style, hi-res shots of all angles, and an interactive HD video that the user could click/drag to explore.

 

results

 

Over 700,000 impressions in 7 seasons

 

Over 13,000 pairs sold.

 

Nearly 7 Minutes per visit spent on the site.